UNITED WAY UNVEILS NEW BRAND AND CELEBRATES 79 YEARS OF SERVICE
Baytown, TX — The United Way of Greater Baytown Area and Chambers County (UWGBACC) celebrated nearly eight decades of service with a spectacular "Special Evening with United Way" event held on Tuesday, January 28, 2025. The evening was a momentous occasion, not only reflecting on the organization’s longstanding impact but also highlighting the unveiling of United Way’s dynamic new brand.
At the heart of the evening was the introduction of United Way’s refreshed look—a vibrant new logo and bold color palette that reflect the organization’s renewed commitment to innovation, inclusivity, and optimism. The brand refresh underscores United Way’s vision for a brighter future, one where every individual and family has the opportunity to thrive.
Kaci Pena, Director of Community Engagement at UWGBACC, spoke passionately about the significance of this transformation: “Our new brand represents more than just a change in appearance; it embodies our unwavering dedication to thinking boldly and acting creatively to address our community’s most pressing challenges. This new look symbolizes hope, unity, and the power of collective action.”
The unveiling also served as a call to action for the community to join United Way in its mission to create lasting impact. “This brand refresh is a reflection of our optimism for what we can achieve together,” Pena added. “With your support—whether through volunteering, donating, or advocating—we can continue building a future where everyone has the opportunity to succeed.”
The evening’s success was a testament to the community’s shared commitment to making a difference. As UWGBACC celebrates its 79th year, the organization looks forward to continuing its legacy of service while embracing new approaches to create innovative solutions for the challenges ahead.